By grouping complementary products together, you can offer added value and convenience, leading to higher conversion rates and increased order values. 

What are Amazon Virtual Bundles? 

Amazon Virtual Bundles are a feature of the Amazon marketplace that allows you to create a unique product offering by combining multiple related items into a single listing without physically packaging them together. Unlike traditional Amazon product bundling where products are grouped and shipped together, virtual product bundles are managed within Amazon’s system, offering flexibility and ease of implementation. 

Amazon’s eligibility requirements are:

• You must be the brand owner of the ASINs in Brand Registry
• The ASINs must have active FBA inventory in New condition (sorry, no Used or Renewed!)
• Although the bundle is virtual, the ASINs must be physical (no electronically delivered products like digital music, videos, and books)
• Gift cards cannot be part of Virtual Bundles
• Virtual Bundles can only be created in the US Amazon store

Key Features of Amazon Virtual Bundles

1. Digital Packaging: A virtual product bundle exists as a digital product offering, where the individual items are listed together on a single product page. Customers can see the combined value and purchase the bundle with a single click.
2. Individual Shipping: Each item in the bundle is shipped separately from your existing inventory. This means there is no need to repackage or reconfigure your products, making it easier to manage stock and logistics.
3. Complementary Products: Virtual bundles typically include complementary products that enhance the primary item. For example, a virtual bundle for running shoes might include a heart rate watch, and a training diary, providing a complete solution for an athlete preparing for an event.
4. Single ASIN: The bundle is assigned a unique Amazon Standard Identification Number (ASIN), which helps in tracking sales and managing inventory. This simplifies the listing process and makes it easier for customers to find the bundle.
5. Custom Pricing: With virtual product bundling, You can set a custom price that is often lower than the total price of purchasing each item separately. This creates an attractive value proposition for customers looking for a good deal.

Benefits of Amazon Virtual Bundles

• Enhanced Shopping Experience: Virtual bundling provide a convenient shopping experience by offering a curated selection of products that meet specific needs, saving customers time and effort in finding related items.
• Increased Sales and Average Order Value: By bundling complementary products, you can encourage customers to purchase more items in one transaction, increasing the overall order value.
• Better Inventory Management: Amazon bundles can help you move slow-selling items by pairing them with popular products, effectively managing inventory levels and reducing overstock.
• Improved Visibility: A bundled product will often rank well in search results and can attract more traffic due to their combined keywords and appealing value propositions.
• Competitive Advantage: Offering unique and thoughtfully curated bundles can help you differentiate your brand from competitors, attracting customers looking for comprehensive solutions and good deals.

Best Practices for Amazon Virtual Bundles

Implementing Amazon Virtual Bundles effectively requires a strategic approach. Here are some best practices to ensure your bundles attract customers and drive sales:

Choose Complementary Products Wisely

Selecting the right items for your bundle is crucial. Choose products that naturally go together and enhance each other’s value. Think about how the items can provide a comprehensive solution or fulfill a specific need for your customers. 

• Research Customer Preferences: Use customer reviews and feedback to understand what products are often bought together.
• Analyze Sales Data: Look at past sales data to identify popular combinations of products.
• Consider Seasonal Relevance: Create bundles that cater to seasonal needs or trends, such as back-to-school or holiday gift bundles.

Price Strategically

Pricing is a key factor in the success of your virtual bundle. Offer a discount compared to buying the items separately, but be mindful of your profit margins. The discount should be enticing enough to encourage purchases but not so steep that it cuts into your profits.

• Calculate Bundle Savings: Clearly display the savings customers will get by purchasing the bundle instead of individual items.
• Monitor Competitors: Keep an eye on similar bundles offered by competitors and adjust your pricing to stay competitive.
• Dynamic Pricing: Be prepared to adjust prices based on demand, inventory levels, and market trends.

Craft Compelling Descriptions

Strategic listing optimization and Amazon SEO can make a significant difference in attracting customers to your bundle. Highlight the benefits of buying the Amazon product bundle, focusing on convenience, savings, and added value. Use clear, concise language and bullet points to outline what’s included and any exclusive or limited-time offers.

• Emphasize Value: Explain how the bundle provides a complete solution or enhances the primary product.
• Use Keywords: Incorporate relevant keywords to improve search visibility.
• Highlight Unique Selling Points: Mention any exclusive features, such as limited-edition items or special discounts.

Use High-Quality Images

Visual appeal is critical for online shopping. Use high-resolution images to showcase all items in the bundle. Consider including lifestyle photos that show the bundled products in use, helping customers visualize the benefits.

• Consistency in Images: Ensure all images have a consistent style and background to maintain a professional appearance.
• Detailed Product Photos: Include close-up shots of individual items and the entire bundle.
• Contextual Images: Show the products in real-life scenarios to illustrate their use and value.

Promote Your Bundles

In addition to optimizing your bundle listings, actively promote them through various channels.

• Amazon Advertising: Use Sponsored Product, Sponsored Brand, and Sponsored Display ads to drive traffic to your bundle listings.
• Social Media: Share your bundles on social media platforms to reach a broader audience.
• Email Marketing: Include bundles in your email campaigns to engage existing customers and encourage repeat purchases.

How Canopy Management Can Help

For an Amazon seller, the key to success with an Amazon Virtual Product bundle lies in understanding customers’ needs and crafting offers that truly resonate with them. It’s about finding that sweet spot where customer value meets business growth.

Understanding the needs of our partners has been one of the reasons why Canopy Management has become the fastest growing Amazon agency in America. If you’d like to get a head start with your brand and take advantage of strategies that have fueled many of the top Amazon brands, you can find out more here.

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Amazon Virtual Bundles: An Ecommerce Seller’s Secret Weapon  appeared first on Canopy Management.

Exclusive to Prime members, the event will include special features like invite-only deals and early access to discounts on Amazon-branded devices. Prime Day will span 24 countries, underlining its international significance.

Shoppers can expect significant discounts on popular brands such as Clinique, Allbirds, Sony, and KitchenAid. New deals will be introduced frequently, with some dropping as often as every five minutes during select periods.

Exclusive Access

Prime Day deals are exclusively available to Amazon Prime members. The cost of a Prime membership is $14.99 per month or $139 per year. Amazon also offers discounted rates for students and eligible individuals, making these exclusive deals accessible to a broader audience.

Special Features

Invite-Only Deals: Returning this year, invite-only deals allow members to request invitations for exclusive discounts on high-demand items. This feature enhances the shopping experience by providing access to limited-time offers on coveted products.

Early Deals: Members can already access early deals, particularly on Amazon-branded devices like Kindles and Echo speakers. This head start allows Prime members to secure popular items before the main event begins.

Planning to Shop? Here’s How to Get Ready 

To maximize your Prime Day shopping experience:

• Set Up Deal Alerts: Configure alerts for specific products to get notified when they go on sale.
• Use Alexa: Leverage Amazon’s Alexa for notifications and personalized deal updates.
• Create Personalized Deal Notifications: Based on recent searches and views, members can receive customized deal notifications to help them find the best offers on items of interest.

Amazon Will Have Competition

Other major retailers, such as Walmart, are also planning their own sales events to compete with Prime Day. For instance, Walmart’s sale will run from July 8-11, aiming to attract shoppers before Prime Day begins. This competition benefits consumers by providing additional opportunities to find great deals across multiple platforms.

Why Does Amazon Prime Day Matter?

Prime Day has evolved into a significant shopping event, rivaling Black Friday and Cyber Monday in terms of discounts and consumer interest. It serves as an unofficial start to back-to-school shopping and even early holiday shopping for some consumers. 

What makes Prime Day particularly special is its exclusive nature—only Amazon Prime members can access the vast array of deals. This exclusivity drives a sense of urgency and privilege, encouraging more people to sign up for Prime memberships. 

Additionally, the range of discounted items is incredibly broad, spanning from viral beauty products and household essentials to the latest unlocked smartphones and electronics. This means there’s something for everyone, making it a highly inclusive and appealing event for a diverse range of shoppers.

Do You Really Save on Prime Day?

The savings on Prime Day can be significant, especially for Prime member-exclusive items. Historically, the prices for Amazon’s own hardware, such as Kindles, Fire Tablets, Fire TV Sticks, and Echo devices, are some of the lowest seen throughout the year during Prime Day. 

However, the level of savings can vary across different product categories. While many items do see substantial discounts, some may not be as heavily discounted as they appear. 

As a shopper, it’s essential to do your homework, comparing prices and ensuring you’re getting a genuine deal. Using price tracking tools or checking historical prices can help determine whether a Prime Day deal is truly a bargain.

Who Benefits from Amazon Prime Day?

Prime Day is designed to benefit Amazon Prime members by providing them with exclusive access to numerous deals and discounts. However, the benefits extend beyond just the shoppers. 

Retailers and third-party sellers on Amazon’s platform also gain significantly from the event. Prime Day drives a massive influx of traffic to the site, increasing visibility and sales for sellers. It also serves as an opportunity for sellers to clear out inventory, launch new products, and gain new customers. 

Additionally, the event helps Amazon itself by boosting Prime memberships, which in turn creates a more loyal customer base likely to spend more on Amazon throughout the year.

Last-Minute Strategies for Amazon Sellers to Maximize Prime Day Success

Selling on Amazon? It’s not too late to put yourself in the best position to have a great Prime Day. 

Here’s how:

Optimize Product Listings

Review and Improve: Ensure product titles, descriptions, and images are optimized with relevant keywords and are visually appealing to shoppers.

Increase Advertising Budget

Boost Ad Spend: Consider significantly increasing your ad spend, particularly for Sponsored Products. Some sellers increase their budgets by up to 300% for Prime Day to maximize visibility.

Set Up Last-Minute Deals and Discounts

Create Lightning Deals or Coupons: These can capture customer attention and drive more traffic to your listings.

Review Inventory Levels

Check Stock: Ensure you have sufficient stock of your best-selling products to avoid running out during the event.

Adjust Pricing Strategy

Competitive Pricing: Make sure your prices are competitive while still maintaining profitability. Consider strategies like product bundling or setting minimum order quantities.

Leverage Social Media

Promote Deals: Use your social media channels to generate buzz and drive traffic to your Prime Day deals.

Monitor and Adjust Campaigns

Real-Time Adjustments: Keep a close watch on your advertising campaigns during Prime Day and be ready to make necessary adjustments in real-time.

Improve Shipping Options

Attractive Shipping: Offer free shipping or upgraded shipping options to entice more Prime members to choose your products.

Be Flexible

Adapt Quickly: Stay prepared to pivot your strategy as needed, as Prime Day dynamics can be unpredictable.

Focus on Your Best Products

Promote Top Performers: Concentrate your efforts on products with good reviews, high ratings, and ample inventory to maximize impact.

How Canopy Management Can Help

As an Amazon agency, Canopy Management recognizes the immense potential that Prime Day 2024 presents for both sellers and shoppers. 

Events like Prime Day shine a spotlight on the importance of staying agile and informed in the Amazon marketplace. At Canopy Management, we’re committed to helping our clients navigate these high-stakes shopping events, turning the potential of Prime Day into explosive business growth and customer satisfaction.

What would adding 67% more organic sales mean for your brand?

When you combine the massive experience of Canopy’s Amazon Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Amazon Prime Day 2024: Everything You Need to Know appeared first on Canopy Management.

Canopy’s rapid success highlights the transformative power of expert Amazon advertising management and the critical role it plays in driving growth and success on an increasingly complicated platform.

THE BRAND

Selling in the Amazon books and school supplies category, this recent Canopy partner had a number of SKUs and was making intermittent sales. Unfortunately, and despite their top quality, high value products, they simply weren’t moving enough volume to be sustainable. This was particularly evident with their top seller, a simple, traditional component of everyday student life. 

THE PROBLEM

So, what was the problem? 

As it turns out, it’s not that they weren’t using Amazon advertising. The problem was that their in-house ad campaign for their main Amazon product was knocking it out of the park . . . until it wasn’t.

Canopy Management had been working with a few of their peripheral SKUs and had created ad campaigns that were thriving. Their tent pole SKU had been doing fine, then, the wheels fell off. 

Their in-house ad campaigns stopped working. 

Over the last few years, the level of skill required to succeed with Amazon advertising has risen to the point that thriving entrepreneurs with above-average ecommerce experience are seeing their strategies fall short. 

To be honest, there wasn’t really one big thing that their in-house team was doing wrong. It was more the accumulation of little mistakes. In that way it was like death by 1000 cuts. Their main SKU was bleeding Amazon sales. 

THE SOLUTION

Most Amazon advertisers are using the same building blocks to assemble their campaigns. Success – or failure – comes from the way that the campaign is structured. Online sellers on Amazon’s platform all have the same ad pieces to move around the board; Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform. 

What the very best Amazon ad experts are able to do is adjust the layering and sequencing of the individual ad groups to increase visibility, and drive sales velocity. 

The Canopy Management PPC Ads team create bespoke, specifically constructed Amazon campaigns that take advantage of the latest advances in artificial intelligence and dayparting strategies. More importantly, all of that technology and cutting-edge strategy is backstopped by dedicated account managers responsible for that account alone.

THE RESULTS

Four months ago in January of 2024, when Canopy’s PPC Ad team began working with the partner, the year-over-year organic sales growth had been relatively flat. 

The bulk of their SKUs are affected by seasonality, still, from the screenshot below, it’s clear that something special was beginning to happen – just 30 days later – in February, 2024. 

By March of 2024, sales of their main SKU were skyrocketing. 

This case study helps illustrate the critical role of expert ad management. Canopy Management’s custom built, data-driven approach to PPC advertising transformed a struggling product into a sales powerhouse. By focusing on strategic ad structuring and leveraging advanced AI tools, Canopy Management delivered remarkable results. 

For businesses looking to optimize their Amazon advertising and achieve sustainable growth, Canopy Management offers comprehensive services, including Strategic Growth Planning, Advertising Management, and more.

Visit Canopy Management to learn how we can elevate your Amazon business.

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post A Canopy Management Case Study: The Power of Strategic Amazon Advertising appeared first on Canopy Management.

“As a performance-based firm, Canopy Management’s primary focus is on creating systems and strategies that add up to success for our partners. Knowing that we’ve been able to do that while prioritizing workplace culture is immensely satisfying and a huge win for everyone on the Canopy Management Tribe.”

– Haley Burt, Chief Operating Officer 

After collecting data from thousands of submissions, Inc. selected 543 honorees this year. Each company that was nominated took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, perks, fostering employee growth, and overall company culture. The organization’s benefits were also audited to determine overall score and ranking.

“While our partners’ explosive success is a huge satisfaction, we are equally proud – and thankful – that our people think we are a best place to work. It just goes to show that investing in our culture is not only a great way to prepare for Canopy’s growth as an agency, it also helps create a lot of wins for our partners!”

– Brian Burt, Founder and CEO

“Each year, Inc.’s Best Workplaces program recognizes the very best in terms of companies that have fostered a truly amazing culture,” says Inc. editor-in-chief Mike Hofman. “We use hard metrics and data as well as qualitative measures for judging in order to find the very best—and we’re proud that the program is highly selective.”

About Canopy Management

Canopy Management is a leading Amazon and Walmart agency, dedicated to helping brands scale their businesses, gain market share, and become Kings & Queens of their Category! With a track record of growing client profit by 87% on average and a 99.1% client retention rate, Canopy is the quiet force behind some of the most successful brands in ecommerce.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print.

Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. See the full list here: https://www.inc.com/best-workplaces

About Quantum Workplace

Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com.

The post Canopy Management Wins Inc. Best Workplace Award appeared first on Canopy Management.

In addition to a wide range of product updates, Canva’s California event also showcased an Amazon Ads/Canva collaboration for the first time. While still in beta, the integration points to a range of innovative features and AI-powered capabilities referred to as Canva Connect. 

Here’s a rundown on all of Canva’s latest updates:

Redesigned Editing Experience

Canva has introduced a completely revamped editing interface to optimize the design process and facilitate better collaboration among teams. The redesigned workspace offers a more intuitive and user-friendly experience, allowing users to focus on their creative work while easily accessing the tools and resources they need. Key features include:

• Intuitive interface with quick access to essential tools and templates
• Customizable workspaces to suit individual preferences
• Enhanced commenting and notifications for seamless collaboration
• Improved performance and speed

Canva Enterprise

Canva Enterprise is a new offering tailored for large organizations, providing centralized management, enhanced security, and dedicated support. Key features include:

Admin Console: Manage teams, permissions, and access controls from a centralized dashboard.

ISO Certification: Ensures information security with support for SCIM user provisioning/deprovisioning.

Single Sign-On (SSO): Integrate with existing enterprise identity providers for secure access.

Personalized Support: Dedicated design, onboarding, training, and custom integration development services.

Powerful Workplace Tools

Canva has launched a range of new workplace tools to boost productivity and enhance visual communication across various teams and functions:

Canva Courses: Create interactive training materials and courses for employee onboarding, skills development, and more.

Work Kits: Access collections of specialized templates, best practices, and resources tailored for specific teams.

Bulk Create: Generate multiple personalized designs from data sources like CSV or Excel files.

Integrations: Connect Canva with popular productivity apps like Asana, Monday.com, SharePoint, and HubSpot.

Recording Tool: Add voice overs, record screens, or narrate presentations to create engaging content.

AI-Powered Capabilities

Canva has significantly expanded its AI capabilities to simplify complex tasks and inspire creativity, making it easier for users to create stunning designs without requiring advanced technical skills. 

The platform now harnesses the power of artificial intelligence to automate time-consuming processes, generate unique design elements, and provide intelligent suggestions that enhance the overall creative experience. 

With these AI-powered tools, Canva aims to empower users at all skill levels to produce professional-grade visual content more efficiently. The expanded AI capabilities include:

Text to Graphic – This innovative feature allows users to generate unique icons, stickers, and illustrations simply by describing what they need. 

Styles & Layouts – Canva’s AI can now analyze the visual style of any design and apply it to the user’s current project with just a single click. 

Upgraded Magic Design – Canva’s flagship AI design tool, Magic Design, has been enhanced with the latest generative AI technology. 

Personalized Tone of Voice – Magic Write, Canva’s AI writing assistant, can now adapt to a user’s unique tone of voice by analyzing a sample of their writing. 

AI-Powered Photo/Video Editing – Canva has introduced a range of AI-driven tools to simplify photo and video editing processes. The Magic Grab tool allows users to select and manipulate individual elements within a photo, providing a level of control previously only achievable with advanced editing software. 

For video content, the AI-powered Highlights tool can automatically identify and extract the most engaging clips, making it easier to create compelling social media content. 

Canva Connect 

Canva Connect (still in beta) integrates Canva with the Amazon Ads creative library, allowing users to easily import and export brand content. This integration promises to revolutionize the way businesses and creatives work with Amazon Ads, streamlining the creative process and enhancing overall efficiency. Key features and benefits include:

Seamless Integration – Canva Connect provides a direct link between Canva and the Amazon Ads creative library, enabling users to effortlessly transfer content between the two platforms.

Powerful Design Tools – With Canva Connect, users gain access to a range of advanced editing tools that simplify complex design tasks. 

Streamlined Workflows for Brands – Canva Connect offers significant benefits for brands of all sizes. Canva’s capabilities could serve as a great equalizer for small brands. For large brands, the integration could dramatically shrink the time needed for approvals and iterations.

Compliance and Asset Management – Canva Connect simplifies the process of ensuring that creatives meet Amazon Ads’ approval guidelines. By integrating with Amazon Ads’ guidelines and requirements, the platform helps users create compliant creatives from the outset, reducing the risk of rejection and saving valuable time. 

Want to Go Even Faster? 

Canopy Management, the fastest growing Amazon Agency in North America implements bespoke workflows tailored specifically to each client’s unique needs and requirements. 

In addition to having the most talented designers and graphic artists in the business, Canopy’s custom-built processes streamline operations by eliminating redundancies, automating tasks, and optimizing communication channels. This results in faster turnaround times, reduced costs, and improved overall productivity.

Canopy’s ability to synergize Amazon Creative Services and Pay per Click (PPC) advertising is just one of the reasons why Canopy has become a quiet, behind-the-scenes component responsible for the success of many of Amazon’s top sellers.

Ever wonder what adding 67% more organic sales might mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Is Canva Becoming a Great Way to Get Your Amazon Product Found? appeared first on Canopy Management.

If you’re just getting started, navigating the complexities of Amazon PPC can be a challenge. The rewards however, are significant.

This guide is designed to demystify Amazon PPC for new sellers or those struggling with their current PPC strategies, and to provide a clear pathway to profitable campaigns.

What is Amazon Pay per Click (PPC) Advertising? 

Amazon Ads is an advertising model on Amazon where advertisers pay a fee each time their ad is clicked. It allows sellers to create and display pay-per-click ads for their products in prominent positions on Amazon’s search results and product detail pages.

These ads include Sponsored Products, Sponsored Brands, and Sponsored Display ads. They help increase visibility, drive traffic, and boost sales by targeting specific keywords that browsers use in their search queries, individual products, and customer interests.

What are the Main Benefits of Amazon Advertising

1. High Intent Audience: People on Amazon are ready to buy, making it an excellent platform for converting clicks into sales. PPC ads can significantly drive ad sales, contributing to overall sales success.
2. Increased Visibility: Sponsored Products and Sponsored Brands ads appear in prominent positions on search results and product detail pages, enhancing visibility. This increased visibility can improve organic rankings, leading to better product placement and higher sales.
3. Targeting Capabilities: Amazon PPC allows for precise targeting based on keywords, products, and customer interests, which helps in reaching the right audience.
4. Scalability: You can start with a small budget and scale up as you see results.
5. Measurable Results: Amazon provides detailed analytics, allowing you to track performance and optimize campaigns for better results.

Choosing Your Amazon Ads Campaign Structure

As mentioned above, Amazon offers three main types of PPC ads: Sponsored Products, Sponsored Brands, and Sponsored Display ads.

• Sponsored Products are individual product ads that appear in search results and on product detail pages. These are the most popular and beginner-friendly.
• Sponsored Brands feature your brand logo, a custom headline, and multiple products. These ads help drive brand awareness and visibility.
• Sponsored Display ads target relevant audiences both on and off Amazon.

Running a Sponsored Products campaign can significantly boost your product’s visibility and sales by appearing in prominent positions on Amazon.

For beginners, starting with Sponsored Products is recommended. They are straightforward to set up, manage, and yield immediate insights into what works and what doesn’t.

Conducting Comprehensive Keyword Research

Keywords are the backbone of a successful Amazon advertising campaign. Begin by using Amazon’s search bar to find relevant keywords. It’s easy enough to simply start typing a product-related term and see what auto-suggestions appear. These suggestions are based on actual search queries by Amazon users.

For more in-depth research, software tools from companies such as Helium 10 and Jungle Scout are helpful. They make it easier to identify high-traffic keywords, understand competition, and find long-tail keywords. 

Long-tail keywords, which are more specific and less competitive, can significantly boost your campaign’s effectiveness. Incorporate a mix of broad, phrase, and exact match keywords to capture a wide yet targeted audience.

Optimizing Your Amazon Product Listings 

Compelling listing copy is essential to attract clicks and drive conversions. The effectiveness of your listing copy directly impacts your click-through rates (CTR) and conversions. Ensure the ad highlights the key benefits and unique selling points of the product.

Optimizing the product detail page is crucial to engage readers, speak directly to customers, and maximize visibility through advertising campaigns.

Because a successful PPC campaign relies heavily on optimized product listings, you want to ensure that your listings are clear, concise, and include relevant keywords. Well-crafted product titles, detailed descriptions, high-quality images, and positive reviews all play crucial roles in PPC performance. Ensure that:

• The Product Titles include primary keywords and essential features.
• Descriptions are clear, comprehensive, and highlight key benefits.
• Your images are high-resolution and showcase the product effectively.
• You establish a process to gather positive reviews to build trust and credibility.

Setting Your Bid Guidelines

To begin, you’ll probably start with Amazon Sponsored Product Ads. Here is a process for setting up bid guidelines for that ad type:

1. Determine your target ACoS (Advertising Cost of Sale). This is the percent of sales you are willing to spend on ads. Although it varies by product margins and goals, a common benchmark is 25-30%.
2. Set your default bid at the ad group level. Start with a bid that is likely to get your ads shown. You can refine this over time.
3. For high priority, high converting keywords, set a higher bid (50-100%) above your default bid. This helps your ads show up more often for those key terms.
4. For broader keywords or ones that don’t convert as well, set bids 20-50% below your default bid so you don’t overspend on those terms.
5. Monitor performance closely, especially in the first few weeks. Adjust bids up or down based on actual ACoS for each keyword compared to your target.
6. Use bid modifiers to increase bids for high performing placements, such as top of search. Reduce bids for lower performing placements.
7. Consider using automated bid rules once you have some history. You can set rules to adjust bids automatically based on ACoS or other performance metrics.
8. Continue monitoring and adjusting bids regularly based on performance. Raise bids on terms meeting your ACoS goals, lower them on terms exceeding it.

The key is having a target ACoS to guide decisions, setting initial bids based on keyword priority, and then optimizing bids frequently based on actual keyword-level ACoS compared to your target. It requires hands-on management, especially early on, to maximize profitability.

Defining Daily Ad Spend Budgets

Daily budgets dictate how much you are willing to spend per day on your campaigns. Setting these budgets wisely is crucial to avoid overspending.

How to calculate daily budgets:

1. Determine Your Monthly Budget: Decide how much you are willing to spend per month on Amazon PPC.
2. Divide by 30: This gives you a starting point for your daily budget.

For example, if your monthly budget is $900, your daily budget would be $30. Monitor your spend regularly and adjust the daily budget based on campaign performance and sales targets.

On any given day you could spend less than your daily budget. Amazon’s average daily budget feature allows you to deal with traffic fluctuations. That way your campaign can spend unused budget throughout the calendar month. 

Closely Study Your Campaign Analytics

Understanding and utilizing Amazon PPC reports is critical for optimizing campaigns.

Key metrics to monitor:

• Impressions: Number of times your ad is shown.
• Clicks: Number of times your ad is clicked.
• CTR (Click-Through Rate): Percentage of clicks per impression.
• CPC (Cost Per Click): The amount you pay for each click.
• ACoS (Advertising Cost of Sales): Ratio of ad spend to sales.
• ROAS (Return on Ad Spend): Revenue generated for every dollar spent on ads.

Use these metrics to refine your campaigns. For instance, if the CTR is low, you might need to improve your ad copy or targeting. If ACoS is high, consider adjusting bids or refining keywords.

Avoiding Common Beginner Mistakes

Common mistakes can derail your PPC efforts. Here are some pitfalls to avoid:

• Ignoring Negative Keywords: Ensure you regularly update negative keywords to prevent your ads from showing on irrelevant searches.
• Forgetting about optimizing your backend search terms: These are hidden keywords that only the Amazon seller can see. They can be a big part of the reason why shoppers have ended up on your page.
• Setting and Forgetting: Regularly monitor and adjust your campaigns. PPC is not a set-and-forget strategy.
• Overbidding: Avoid the temptation to outbid competitors without analyzing the profitability.

Actionable advice:

• Regular Reviews: Set a schedule to review campaign performance at least weekly.
• Adjust Bids and Keywords: Based on performance data, continually adjust bids and add/remove keywords.

Great PPC is a Moving Target – Optimize Continually

Continual optimization is the key to a successful Amazon PPC campaign.

Weekly/Monthly Optimization Checklist:

• Review Performance Metrics: Check CTR, CPC, ACoS, and ROAS.
• Adjust Bids: Based on the performance data, increase or decrease bids.
• Expand Keywords: Add new keywords and refine existing ones.
• Negative Keywords: Update negative keywords to exclude non-converting terms.
• Budget Adjustments: Reallocate budgets to the best-performing campaigns.

How Canopy Management Can Help

Amazon PPC can be a game-changer for new sellers, offering a road map to increased visibility and sales. By following this guide, you can set up and manage profitable PPC campaigns. 

If you’d like to take advantage of the kind of help that the top sellers on Amazon have quietly used to get to where they are now, reach out to the Amazon advertising experts at Canopy Management. 

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post Amazon Advertising: The Beginner’s Guide to Profitable PPC Campaigns appeared first on Canopy Management.

Maybe your sales have plateaued, PPC costs are spiraling out of control, or you’re simply unable to keep up with the competition. If any of this sounds familiar, it may be time to consider hiring an Amazon agency. 

In this post, we’ll explore seven telltale signs that indicate you’re ready to take your business to the next level with the help of an agency.

1. Your Sales Have Hit a Plateau

You’ve been selling on Amazon for a while now, and things were going great – until they weren’t. Despite your best efforts, your sales have stagnated, and you can’t seem to break through to the next level. This is a common problem for many sellers and more common now given the increased sophistication of the Amazon marketplace.

One way to confirm that your sales have plateaued is by reviewing your Amazon seller metrics. Key metrics to look at include your sales revenue, units sold, and conversion rate over time. If you notice that these metrics have remained relatively flat or have even started to decline over the past several weeks or months, despite your attempts to optimize your listings and marketing efforts, it’s time to make a change.

It’s often a sign that you need to bring in outside expertise to help identify the root causes of the plateau and develop strategies to overcome it. An Amazon agency can help you identify new opportunities for growth, whether it’s optimizing your listings for better visibility, exploring new product lines, or expanding into new markets.

Top Amazon agencies have the experience and knowledge to help you break through plateaus and achieve the sales growth you’ve been dreaming of.

2. You Don’t Have Enough Time 

As your business grows, so do the demands on your time. You may find yourself spending hours each day managing inventory, responding to customer inquiries, and keeping up with Amazon’s ever-changing policies and requirements. 

And, that’s if the demands on your personal life stay the same. 

How often is that the case? 

At some point, there simply aren’t enough hours in the day to do it all yourself.

This is where an Amazon agency can be a lifesaver. By outsourcing certain tasks and responsibilities to an agency, you can free up your time to focus on what you do best – whether that’s product development, marketing, training for a half marathon, or simply spending time with your family. 

An agency can handle the day-to-day tasks of running your Amazon business, giving you the freedom to focus on your entire life. 

3. You Want to Expand to New Markets 

Walmart anyone? 

If you’re looking to take your business to the next level, expanding to new markets is a great way to do it. But entering new marketplaces can be challenging, especially if you’ve gotten used to Amazon’s ecosystem and now need to learn a completely new ecommerce language. 

A Full Service Ecommerce agency – with experts on both the Amazon and Walmart side – can help you navigate the complexities of selling in new markets. They can help you research product compatibility and develop marketplace-specific listings and marketing materials. It’s also important to keep in mind that regulations will vary widely between selling ecosystems. 

An Agency can make sure you’re able to stay on the right side of the law as you tap into new sources of revenue and grow your business on a multi-platform scale.

4. You’re Struggling to Stand Out from the Competition

As more and more sellers crowd Amazon marketplace, it’s becoming increasingly difficult to stand out. You may have a great product, but if you’re not able to differentiate yourself from your competitors, you may find yourself lost in the shuffle.

What’s incredible is that in a lot of cases, it doesn’t require a complete rebranding, just a few key changes to a listing. 

An Amazon agency can help you craft listings that bring attention to your unique brand identity and set you apart from the competition. The best Amazon agencies can help you create compelling product listings, develop targeted advertising campaigns, and build a loyal customer base through social media and other channels. 

With their help, you can carve out a lucrative niche in your market and become the go-to seller for your products.

5. You’re Having Trouble with Amazon PPC 

Amazon PPC (pay-per-click) advertising is a powerful tool for driving sales and growth. It’s also a major source of frustration for many sellers. That’s because Amazon PPC has changed over the last few years. Where it used to work just fine for hobby entrepreneurs, now the skills required to compete are next level. 

If you’re having trouble achieving profitability with your PPC campaigns or simply don’t have the time or expertise to manage them effectively, an Amazon agency can help.

An agency with deep PPC expertise can help you develop targeted ad campaigns that reach the right customers at the right time. They can also help you optimize your bids and ad placements to ensure maximum ROI, and provide ongoing management and analysis to keep your campaigns running smoothly.

6. You’ve Got Inventory Management Issues 

Referred to as one of the silent killers of Amazon ecommerce, effective inventory management is critical to online-selling success. It’s also one of the most challenging aspects of selling on the platform. 

If you’re frequently running out of stock, having excess inventory taking up valuable storage space, or struggling to forecast demand accurately, an Amazon agency can provide the tools and guidance you need to get your inventory under control.

The best agencies can help you develop an inventory management system that takes into account factors like lead times, seasonality, and sales velocity. Recent advances in artificial intelligence (AI) have led to an explosion of innovative automated solutions to streamline many of the manual tasks associated with inventory management. 

Don’t let something as unsexy as inventory management doom your ecommerce business. Reach out to an Amazon agency – with specific boots on the ground experience – for help today. 

7. You Need Specialized Expertise 

As Amazon’s marketplace becomes more competitive, the skills and strategies that allow you to succeed have become – in many cases – niche specific. 

If you find yourself in need of specialized expertise that you don’t have in-house, an Amazon agency can be an invaluable resource. If you need custom built, bespoke help with SEO, product photography, or listing optimization, an agency can provide the skills and knowledge you’re looking for.

By working with an agency that specializes in your particular niche or area of need, you can tap into a wealth of experience and expertise that would be difficult or impossible to develop on your own. And by outsourcing these specialized tasks, you can free up your time and resources to focus on what you do best – growing your business.

How Canopy Management Can Help

Hiring an Amazon agency can be a big step for any seller, but it can also be a game-changer for your business. If you’re experiencing any of the seven signs outlined in this post, it may be time to consider bringing in outside help.

What would adding 67% more organic sales mean for your brand?

Turns out that when you combine the massive experience of Canopy’s Amazon Advertising Experts with smart tools and tech, you get industry-leading results like this:

• 84% Average Year-Over-Year Profit Growth for Our Partners
• 2.7 Billion in Revenue Managed
• 99.1% Partner Retention Rate

Canopy Management is a full-service marketing agency for Amazon and Walmart sellers. Our team consists of former Amazonians, multi-million dollar sellers, and award-winning experts.

When you consider the many ways that Canopy Management can help you grow your business, you’ll see why selling on Amazon is much easier “under the Canopy.”

• Strategic Growth Planning
• Listing Copywriting Optimization
• Listing Photography
• Product Videography
• Advertising Management
• Customer Service
• Demand Side Platform (Amazon DSP)
• Amazon Posts
• Full Service Management
• Amazon Review Aggregation

The post 7 Signs That It’s Time to Hire an Amazon Agency appeared first on Canopy Management.